STOP DIVERSION NOW
WHAT IS DIVERSION?
Diversion is when salon products like DermOrganic® are sold by unauthorized sellers. For example, genuine DermOrganic® products are sold exclusively by your hairdresser, authorized salons, and certain salons with an online presence. But you might find a few bottles every once in a while in a retail store or discounter. Salon professional products you find in an unauthorized retailer are considered to be "diverted."
WHY DIVERSION IS BAD
Diverted products can be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use. DermOrganic® products are Guaranteed Only When Purchased from a Salon. This means if you buy our products from any discounter or a general mechanize outlet we cannot guarantee that it is an authentic DermOrganic® product that will perform as tested.
HOW CAN I FIND AN AUTHORIZED SELLER
An authorized seller is any salon you can walk into that performs hair or skin care services. If your salon doesn't carry DermOrganic® - ask them to! Or, send us an email with the name of your hair stylist and salon address, and we will send your stylist a free care package.
Otherwise, a good rule of thumb is 1) if the retailers offers hair cutting and coloring services and 2) they offer a 100% money-back satisfaction guarantee on your purchase, then they are probably an authorized outlet. If you have any questions about a retailer feel free to contact us.
CAN I BUY DERMORGANIC® ONLINE
In addition to this website, you may also purchase DermOrganic® product from your salon's online store. Another approved online retailer is Ulta Beauty without worry.
Again, a good rule of thumb is 1) if the salon offers hair cutting and coloring services and 2) offers a 100% money-back satisfaction guarantee on your purchase, then they are probably an authorized outlet.
ARE YOU IN DANGER?
It's possible. Since diverted products are old or counterfeited products they could become contaminated. In particular contaminated products that can get into your eyes like shampoos, conditioners or facial care products could cause irritation or even infection.
HOW DOES DIVERSION HAPPEN?
DermOrganic® manufactures the product in California, where we ship it in large quantities to pre-approved distributors all over the world. The distributors in turn sell them to salons or to other sub-distributors in large quantities. Somewhere along this chain of custody, someone sold products to someone else who ended up putting them into an unauthorized outlet.
Sometimes it happens without the distributor's knowledge. For example, if a salon goes out of business a "collector" will buy up all their inventory. Sometimes salons make deals with collectors to supply them with X product every month - and if the collector has enough salons to supply him, he can supply the unauthorized retailer.
Recently a sales person for one of the country's largest distributors was recently caught writing large orders on behalf of several salons. When the product arrived he told the salon it was a mistake and would take it back for them, only to deliver that product to a collector who then sold it to an outlet.
In the USA we have a legal principle called the First Sale Doctrine. In short, this means that if you buy something, you have the right to re-sell it. Many companies have tried to stop diversion by suing distributors and retail stores. One company went all the way to the US Supreme Court. In the case Quality King v Lanza The Court held that "once the copyright owner places a copyrighted item in the stream of commerce by selling it, he has exhausted his exclusive statutory right to control its distribution."
The Mastey Family has been in the salon industry for 4 generations. Stephen Mastey's father, grandfather, great grandftather, aunts, uncles and cousins all earned their living behind the chair. We understand how diversion hurts a salon. In order to protect DermOrganic® salons and to ensure that consumers only receive the highest quality DermOrganic® products appropriate for their specific hair needs, DermOrganic® continues in its commitment to aggressively combat diversion:
-A team of dedicated people with a combined 100 years experience in the Salon industry developed the strategies and oversees the implementation of DermOrganic®'s anti-diversion program.
-Pproduct coding is used to track the movement of DermOrganic® products. While diversion is legal, tampering with the lot code is illegal! So we have devised a method whereby each bottle has a unique ID number embedded within the Lot Code. We can use this unique ID to track the origin of our bottles. This allows us to find out where the leaks may be coming from.
-DermOrganic® representatives undertake regular shelf sweeps at unauthorized retail outlets in the U.S. These products are subsequently decoded in an effort to identify diverters.
-Diversion information can be communicated to DermOrganic®'s Security Department by calling the DermOrganic® Diversion Hotline at 1-800-662-7839 or by e-mailing us at NoMore@StopDiversionNow.com
WHAT CAN YOU DO TO HELP STOP DIVERSION
Don't risk it, don't buy it! And tell your friends about the potential danger of diverted products! If you see a DermOrganic® product for sale outside a salon, please take a picture of the product lot code with your phone and e-mail it to NoMore@StopDiversionNow.com. Please include the store name, city and state of the location where you saw the products.
WHERE IS THE LOT CODE
The lot code is a 9, 10, or 11 digit code printed directly above or next to the UPC code on the back of the bottle. Snap a shot with the phone on your camera, make sure the code is legible, and then email it to us at NoMore@StopDiversionNow.com with the location and store name.
If you have any other questions or concerns please contact us.